WHY ISN’T YOUR AUDIENCE DESPERATELY hitting 'follow'
Jun 26, 2025
OR EAGERLY CLICKING “BUY” ON YOUR OFFERS?
Even though you're consistently pouring your expertise into amazing educational content?
I feel you! You've tried "all the things," even sharing your paid content for free.
But you still haven't got your audience engaging, loving what you do, following, and asking questions on every caption. Why?
...It's because you're sharing "educational content" the wrong way.
You already have what it takes to get your community excited, gain followers, and see sales easily rolling in. You have:
👉 An amazing offer
👉 A fabulous brand design (assuming "feet design" was a typo, and you meant brand or aesthetic design)
👉 And the courage to do what it takes to be present and get results.
And you think... "I’m already doing what everyone else is doing."
But you still see others in your niche with better engagement and easier sales than you. People are texting them, "You haven't posted these days," or "Hey, can you send that link again? It didn't work!" — What?!
You want that. You deserve that! Your effort says so. Then why haven't you achieved it?
What are they doing that you're not, that's putting them ahead of you?
The answer might surprise you.
Those who attract followers with ease share the WHAT's and WHY's in their content, while others share long "HOW TO" guides for X or Y.
Studies have shown that platforms like Instagram, Pinterest, and TikTok are focused on finding short solutions (informational) and having fun (connecting with others in similar situations). They don't go to these platforms looking for a long, step-by-step process.
In other words:
The reason why your audience is loving your competitors' content...
It is because they share value content instead of purely educational content. They don’t share a long, step-by-step process. Instead, they share why this works and what it will look like, so their clients can imagine the end outcome of the service offered.
When you make this shift, you will be able to share valuable content that creates fabulous outcomes, without exposing your paid content.
😮💨 You will also transform your active followers into fans utterly obsessed with what you have to say.
😮💨 You will attract new clients enchanted with the idea of working with you (no matter the tier of your offer).
But if you keep on sharing long "how-to-do-this..." content, let's play Devil's Advocate.
You will attract...
❌ Free seekers
❌ Audiences commenting how wrong they think you are because they only need to pump their own little ego.
But if you take action today, in the next 30 days you could be feeling excited to attend your "friends' quarterly catch-up" because you've outsourced your own goals! 😎