What’s the first word that comes to mind when you think about Storytelling? 🤔

If you are in the industry of Law, Finance, Technology or similar, I'm sure you may think that storytelling is not for a serious business…

That storytelling ...

❌ Is too personal

❌ Is too creative

❌ it requires too much work

That was one of the things one of my clients told me when we met for the first time. 

And you know what?

It’s completely normal to believe this, let's talk about it.

In this post, you’ll be able to know if storytelling is for your unique business Industry and why.

The view you have about *technical* business is…

👉suits 

👉white offices 

👉and machines that need long descriptions. 

Yet you don’t think about the private lives of your clients. 

When your clients leave the office, they are looking for activities and posts that make them calm, relaxed, and find solutions in a passive but fun way.

Studies have shown how human brains are always looking to lower energy, because they are 24/7 looking for danger around humans… so

This means that…

When you try to sell your services to your clients in their spare time, yet you do it in the same way you will speak to them in the office…. Full of jargon and long explanations.

Your audience will scroll past, or read a little, and then go find something more interesting. 

If you don’t want to…

👉 Increase sales without posting more

👉 Keep on hearing “you are so inspiring” but they don't buy...

It is time you used a NEW system to write your content, because sharing content that follows the vision of a serious and *technical* business won’t increase your sales.

If you want to have TIME to cook, move your body, and go outside to soak up the sunshine, you need to change your message in a way that can work as hard as you do!

Need help transforming your content message?

Watch our FREE masterclass here