This truth is pretty frustrating: “Your clients will walk away if you don’t show your brand personality” 🤦🏼‍♀️ All over social media, gurus are saying how important it is to share your brand stories to transform your followers into clients.

They suggest sharing your struggles every single day because it’s the key to connecting with your audience.

And deep down you know your clients need to see who you are, you know you have to be vulnerable, but you also really HATE how stories seem to make you look untrustworthy 🤢

When you’re an expert, who, yes is human, but also capable. 

So why on earth is it so hard to share brand stories and still keep your authority? 

Here are the top 3 reasons to explain your struggle: 

1️⃣You have seen other entrepreneurs sharing stories that sounded tooo personal.

That scared you –duh! – you just don’t want to look like them. 

2️⃣ You decided to show the reviews of your clients 

Because they sell, right? They are stories… so you are ticking the box. Let’s play save. 

3️⃣ Now your feed looks like a reviews forum 

Your clients see the results, for sure,  but they are unable to see YOU. And this is making them feel unsure, they can not trust you. And when there is no trust, your clients will simply find someone else.  

Studies have shown how sharing reviews makes the reader see you as “Too good to be true” or as “something is fishy” all of this diluting the value proposition of your service. 

 That’s why you need to use, what I call “Expert Stories” 

If you start sharing snippets of your “professional Life” in a way that shows your personality and actually, gets people to see who they will work with, and how well they connect, you will get followers, and no followers alike buying in no time. 

But you need to start sharing stories that 

✅Support

✅Clarify

✅Relate

With your client’s and your offer alike. 

Want to learn how to craft stories that sell? Don’t miss our next post.