Hate doing stories? Here is How to make your stories more professional and results-driven. 

Another day and another story that sounds too personal. What on earth!! 

…It can be a royal pain in the proverbial to come up with a story that shows who you are WITHOUT  shaming yourself. 

Of course, because stories come from your experiences, it is difficult to state the expertise without the struggle, am I right?! 

And it always happens: you rack your brain, trying to come up with an experience that can get your point across, but when you finish, but when you finish is not the ideal, the story…or is too dull or is to deep. So how can you create a story that is relatable, supportive and clearly connects to your offer without:

❌ Invading your privacy 

Or 

❌ Sharing so many details you can’t even call it a caption?

What are you missing? You know you can improve your sales by building trust with your stories, so why aren’t you able to make stories work?! 

The problem is most likely in the style of story you are trying to come up with. 

See, most business owners only create stories from their daily life… 

What happened to me today? What clothes am I wearing today?... 

But those stories are not even connected to their services, because they don’t base the story on their professional life but on their private life. 

So, no matter how many stories you share, you won't be able to create trust...

... you’ve GOT to create Expert Stories. Here is an example:

"When I was little, I wanted to be a doctor. Now, I diagnose business problems and prescribe solutions to increase sales." 

Vs

Today, I had to take my dog to the vet because… 

In the first story, you are sharing your background: 

How focused you were when you were little

Where life led you

What efforts you made

But in the second story – unless you're a dog trainer – you aren't sharing a story that connects to your clients' needs, or sharing a personality that defines your offer, or getting to know what really matters to your clients.

Did you get all that? 

Your stories aren't building the trust they should. This is why your followers aren't directly transforming into clients. 

If this is your case, and you are unsure of how to move from “Vulnerable stories” to “Expert stories” don’t miss out, our new Masterclass. 

We’ll show you… 

• How your content should be written around your offer
• How a content story looks like
• How much private life you should share

See you inside.